Juliana "Jules" Madrid is a Dallas, Texas-born, New York–based singer-songwriter on Neon Gold Records, mixing folk, alt, and pop into sardonic coming-of-age songs about relationships, religion, and growing up. She started guitar at age nine — her guitar is named Earl — and her named influences run from Fiona Apple and Patsy Cline to Elliott Smith and Brandon Flowers.
Her self-titled debut EP arrived in August 2022, produced by GRAMMY-nominated Benjamin Ruttner (one half of The Knocks). Its lead single "Pretend" landed in Netflix's Do Revenge and pulled more than 20,000 Shazams in a single week; she talked through that breakout in her AltPress interview.
She followed it with the Afterlife EP in 2023 — its "Trackstar" was co-written with Ruttner and Matthew Koma — and then Lifetime on July 19, 2024, written across just three days at an upstate New York retreat organized by Mumford & Sons' Ben Lovett and Neon Gold's Derek Davies, with one track, "Not In My Lifetime," co-written with Clairo. The Broadway World piece on Lifetime has the details.
"Good Mistake" comes to this series as an official visualizer rather than a full video, and it is the song itself — not a release story — that earns it a place here.
I find her music to be completely new and original, yet familiar enough to make a connection to. She's very notable to me because she earned two spots on my Top 25 songs of 2025 — that was narrowed down from a list of over 500 songs, and two of them stood out: "Jamie" and "Telephoning from Safari."
— Red Hector
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